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Job description


Area Vice President (22890)

  • Location City:
  • Country:
    United States
  • Location Type:
  • Contract Type:
  • Employee Type:
    Full Time
  • IWG



Job Description


Job Title:

Area Vice President

Location :

Regionally Based

Reporting To:

Regional Executive Vice President



About the company


IWG is the unrivalled global leader in flexible workspace, six times the size of our nearest

competitor. With 14 different brands, an impressive array of support services, and a world-class, end-to-end digital platform for connecting companies to workspace, we're fully invested in our customers success.


Our companies help more than 8 million people and their businesses to work more productively. We provide workspace for the world’s largest companies, delivering sustainable demand and income for our partners.

Digitalization and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people, and aspirations. They want workspaces and communities to match their needs. They want choice.

Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, HQ and Signature, just to name a few. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organizations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity.




This role will be part of the North America Leadership team, reporting to a Regional Executive Vice President. The Area Vice President (AVP) is responsible for driving profitability through focused management of sales and operational performance in a geographically defined area comprised of multiple business centers representing our brands.  The AVP is focused daily on leading a team of Sales and Operations Team Leaders, who help support oversight for the center operational team members running the day-to-day centers and the sales workforce, in order to achieve revenue, occupancy and profitability targets.  Successfully driving revenue growth through new sales, upgrades, and expansions will represent a significant portion of this position’s success in our dynamic and fast growth company.

IWG has an ambition to get to 30,000 locations over the medium-term by executing multiple strategies and leveraging multiple channels including (but not limited to):

  • Company-owned locations
  • Managed partnerships (with building owners)
  • Franchise partnerships (with building owners and franchise operators)
  • M&A

Specific accountabilities:

  • Managing a direct sales force
    • Hire, manage and train a team of ‘hunter’ minded salespeople in alignment with the revenue, occupancy, and profitability targets.
    • Maximize revenues by increasing conversion of sales leads and drive sales growth across all products and services.
  • Lead gen/marketing
  • Touring
  • Conversion
  • Performance Management
  • Managing Operations/Customer Service Team
    • Ensure your centers are ‘show ready’ at all times and running efficiently, effectively and with stellar customer service and strong occupancy and profitability
      • New client On-Boarding
      • Service Revenue Growth and Delivery
      • Client Retention
    • Managing Business Unit Performance
    • Oversee the development and execution of the area sales plan in conjunction with the company’s targets.
    • Understand the local market to ensure pricing is competitive.
    • Manage the business through a comprehensive strategy and executive against goals.
  • Customer Service – NPS
  • Occupancy Growth
  • Revenue Growth
  • Profit Growth
  • Act as the advocate of the company’s vision for growth communicating the corporate vision

partners at the highest levels

  • Be a strong brand ambassador, network with the local business community to gain market intelligence and generate sales leads.   
  • Make sure to keep abreast of the competition and industry developments to be ahead of the curve on commercial opportunities.
  • Be a great coach, unlocking staff potential, through mentoring, providing feedback to improve the skill set and productivity of the team members.

Required Skills, Experience & Qualifications

  • Senior B2B business unit management 
  • Tangible track record of driving the top line sales growth, improving results month by month. 
  • Pro-active approach to generate new leads.
  • Develop strong team culture that promotes collaboration in a positive environment.
  • Proven ability to develop, manage, track, and close sales and pipeline opportunities.
  • Flexible and broadminded with a “can-do” attitude, possessing a disciplined approach to business development. 
  • Motivated, self- reliant, ambitious, and looking to join a team with significant growth aspirations. 
  • Ability to motivate and drive sales teams, whilst ensuring they have the right resources, and are properly coached and developed. 
  • Management of a multi-unit operational team over a dispersed geographic area (preferably multiple cities and different geo environments)
  • Monitor and measure performance through accurate and timely reports. 
  • Professional and clear communication skills coupled with the ability to network at a high level and build strong business relationships. 
  • Customer service focused at all times with the ability to remain flexible and calm in high pressure or continually changing situations
  • Thorough knowledge of MS office; Word, Excel, PowerPoint, and Outlook
  • Commercial real estate knowledge, multi-unit management, leadership of a direct B2B sales force and P&L experience, strongly preferred


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Seattle, United States
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