Area Director  

About the company 

IWG has been at the forefront of the flexible workspace revolution for more than 30 years. We have made it possible for organisations and individuals everywhere to take a new approach to the traditional working day. We have over 3,400 locations across over 110 countries allowing millions of people every day to have a great day at work.  

Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. We provide them with choice through our portfolio of brands, covering serviced offices (Regus, Spaces, HQ, Signature and No18), commercial real estate brokerage and managed office solutions.  

Join us at www.iwgplc.com 

Job Purpose 

The purpose of the Area Director role is as follows:   

• To provide leadership to the management team running the country   
• To ensure the senior team management team (and relevant third parties) are properly business reviewed   
• To drive the growth of Regus in the country in line with an agreed growth plan   
• To drive the commercial performance of the business, ensuring key targets (e.g. EBIT, Revenue) are met   
• To ensure that Regus delivers world class customer service in your country   
• To hire great talent, to develop your team, and to ensure succession planning is in place   

KPI’s & Commercials 

• Profit Targets   
• Price & Revenue Growth   
• Overhead & costs   
• Network development   
• Customer Satisfaction   
• Staff satisfaction   

Key Responsibilities 

Leading my Country 

• PBIT targets met/exceeded.   
• Customer satisfaction high.  
• Employee satisfaction high. 
• Country development on track (NCOs/acquisitions). 

Running my country 

• Business Review ADs/RVPs monthly (see checklist). 
• Visit centres and maintain standards (see checklist).  
• Ensure Health and Safety maintained via Business Reviews. 
• Deal with escalated landlord issues. 
• Deal with unresolved customer complaints. 
• Planning & Business Reviews. 
• Monthly Business Reviews with CEO (see checklist). 
• Understanding Business Review metrics. 
• Creating action plans. 
• Identify and escalate opportunities and system/process failures to CEO. 

Leading & Managing My Team 

• Performance management (managing out poor performers).  
• Leading my team. 
• Developing my team. 
• Conducting one to one review meetings. 
• Business Review HR.   
• Resource planning. 
• Succession planning. 
• Recognition/development of key staff. 
• Performance management (managing out poor performers). 

Sales and Marketing 

• Review ability to achieve Pricing in country. 
• Business Review Inside Sales. 
• Business Review Sales & Marketing. 
• Business Review Broker Channel. 
• Business Review Corporate Accounts. 
• Undertake Competitor Business Reviews and take appropriate action. 

Growth 

• Review/update country growth plans. 
• Plan for long term strategic network development. 
• Identify potential acquisition targets/ NCO opportunities. 
• Review resourcing for growth plans. 
• Business Review new centre performance. 
• Business Review Property Team. 

Finance 

• Business Review Finance Director. 
• Identify funding requirements. 
• Manage bad debt. 
• Understand and review centre level costs. 
• Understand and review country overheads (e.g. Travel). 
• Confirm statutory accounts/tax/VAT done. 
• Review and manage your inventory (e.g phones). 
• Review new suppliers. 

Recruitment and Training 

• Ensure coaching GM’s and AD’s appointed and maintained. 
• Ensure ongoing training plan is in place. 
• Recruitment (in line with pre-defined org structure). 
• Ensure induction training is provided in a timely fashion. 

Required Skills, Experience & Qualifications 

• Leadership – Demonstrate direct and indirect leadership to recruit, train, and retain a best in class team. Set priorities, establishes objectives/milestones, plans activities, and submits accurate and timely reports.   
• Commercial Focus – Understands and manages the levers that maximize revenue and profitability including price and enquiry conversion.   
• Marketing Capabilities - Clear customer focus and proven ability to plan, analyse, and run successful marketing programmes. 
• Sales Competency – Ensure the sales organization has the right resources and is trained properly to identify customer needs and demonstrate how Regus benefits their business.   
• Communications – Professional and clear communication skills coupled with the ability to network at a high level and build strong business relationships.   
• Network Development – Drives the growth of the network via an aggressive development plan on business centres and express locations. 

Other 

• Working knowledge of MS Office: Word, Excel, PowerPoint and Outlook. 
• University degree preferred. 
• Local language and English essential. 
• Produce NCO/acquisition implementation plans.